This Time is the fourth studio album by Jazz vocalist Al Jarreau, released in 1980 on Warner Bros. Records. The release marked a change in Jarreau's sound to a more R&B-oriented flavor. As a result, the album achieved more success on the mainstream charts than his previous works, while also topping the Jazz Charts.
It also reached No. 6 on the R&B charts and No. 27 on the Billboard 200.  In 1981 "Never Givin' Up" gave Jarreau a Grammy Award nomination for Best R&B Vocal Performance, Male.
This Time marked Jarreau's first foray into the top 40 on the Hot 200 or top 10 on the R&B charts, as well as his first No. 1 on the Jazz charts. His next album would prove even more successful, topping both the Jazz and R&B charts.